Coldwell Banker has released an ad, titled “Old Dog, New Dog,” which displays how adopting a pet can bring joy and love to a home. The ad features an adorable, full-grown dog, named Cooper, as well as a heartwarming story about adopting older dogs – older dogs often have a harder time finding homes. In the video a young girl and her family attend an adoption event. She is drawn to Cooper, ‘the old dog,’ and picks him over the crowd of younger dogs. The girl’s family adopts Cooper and the video ends with the girl and Cooper sharing a joyfully moment, where the two dress up and have tea together.
The advertisement is the latest feature of Coldwell Banker’s “Homes for Dogs Project,” a partnership with Adopt-a-Pet.com. Since 2015, these two organizations have helped find homes for more than 20,000 dogs. Finding forever homes for dogs is an important goal for both organizations.
“The ‘Old Dog, New Dog’ campaign shows how we understand more than just numbers when it comes to real estate, we understand what home is all about. We’re excited to kick off this year’s ‘Home for Dogs Project’ with the debut of ‘Old Dog, New Dog.’ National Pet Adoption Weekend takes place on October 13-14 this year, and we can’t wait to see the dedicated and creative ways our offices celebrate this event and connect with their communities,” says David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC. Dogs hold a special place in the hearts of Coldwell Banker agents, and this ad captures just how much a dog can turn a house into a home.
Adopting a pet is a great and rewarding decision for many people, and depending on what type of lifestyle you lead, an older pet could be the perfect choice for you. If you are looking to adopt a pet, don’t forget to check out the most important questions to ask when adopting a pet. Get expert advice on what to consider when adopting a furry friend.